Let yourself shine! A new brand platform and products called for a revamped website for the world's biggest hair care line, and this redesign took the key equity and made the most of it. Visitors were inspired by shining, shimmering images of gorgeous hair, and led to diagnostic tools and styling tips to help them make the most of their crowning glory.

With a limited color palette of gold, white and touches of blue, the look and feel was luxurious, sparkling and stylish and allowed the gorgeous beauty and product visuals to, literally, shine. A beautifully animated masthead kept the shine factor alive on every page.

The Tips & Advice section held stylists' tips and a comprehensive diagnostic tool, letting visitors find the exact product mix and care prescription that would return her hair to lustrous health and beauty.

An interactive product tool let visitors peruse the collections by line or by the end look she desired. Throughout the site cross-promotional callouts drove to the diagnostic tool and an area dedicated to the science behind the products.

Completing the site was an area dedicated to special offers, such as sampling programs, and a robust, personalized CRM program that delivered care and styling tips.