This awareness-building campaign extended Progressive's teen-targeted offline branding campaign, which links frustrating situations common to a teen's life to the concept of insurance. By demonstrating how insurance can fit into teen's lives, the brand hopes to build a predisposition to Progressive.

These rich media ads were the first ever to embed games into PointRoll's expandable ad units. The games were revealed when the user clicked through the final frame (the first ad, Boredom Emergency, is fully programmed with a game embedded).

Smash the glass and get rescued from a life of tedium and boredom!

Spying eyes follow every move you make? Guard your privacy from your nosy family!

Launch The Lame Date Game, and avoid the lovelorn loser.

This campaign positioned Progressive as the ideal motorcycle insurer, one who really "knows what it means to ride."

These rich media ads seek to replicate the experience of being on a motorcycle. With user initiation one can hear an engine roar to life or the steady hum of the open road.

These branding ads borrow from the conventions of B movies and pulp fiction novels to highlight the benefits of Progressive insurance.