This awareness-building campaign extended Progressive’s teen-targeted offline branding campaign, which links frustrating situations common to a teen’s life to the concept of insurance. By demonstrating how insurance can fit into teen's lives, the brand hopes to build a predisposition to Progressive.
These rich media ads were the first to embed games into PointRoll’s expandable ad units (larger sizes). The games were revealed when the user clicked through the final frame.
Need Boredom Insurance?
Boredom emergency! Smash the glass and you'll be rescued from boredom and launched into Intruder Alert.
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